Patta x New Balance 920
Ad hoc poster campaign to reveil the collaboration of Patta with New Balance on the 920 model in London, Milan, and Amsterdam
On 9/ 20 Patta unveiled to the European sneaker world its first sneaker collab with New Balance and their newest 920 silhouette. With a black and white product orientated poster the streets of three European fashion capitals were selected for an additional ‘offline’ campaign to tease the sneaker lovers.
Within a week the campaign was distributed in all cities simultainously with A2, B1, A1 and postered mega sites.