“Champion” is a standout track from the debut studio album by the Belgian hip-hop and jazz collective Blackwave., featuring the soulful vocals of British singer-songwriter Jordan Mackampa. Upon its release, “Champion” was met with critical acclaim, with many praising the group’s innovative sound and Mackampa’s powerful vocals. The song quickly became a fan favorite, with its uplifting message resonating with audiences around the world.

Paper Trails Europe partnered with Blackwave. on a Wild Posting campaign in London and Antwerp to promote this message. B2 posters were used to raise awareness throughout the city of London, while A1 posters were displayed throughout Antwerp, the home country of the Belgian collective.